wprk for hridaya yoga

Job Description


The Marketing Department at Hridaya Yoga Mexico exists in order to help share the teachings of the Spiritual Heart. As such, all marketing efforts are born from the aspiration to increase the profile of this non-profit organization and thus help more people discover their Divine Essence. Though in a paid position, the Marketing Manager performs their job in the spirit of Karma Yoga, selfless service for the benefit of others.

Job Summary:

The Marketing Manager is responsible for the effective management of the marketing, communications, and promotional activities of Hridaya Yoga Mexico. Working with the guidance of the General Manager and Board of Directors, and in partnership with the Marketing Manager of Hridaya Yoga France, they design an effective marketing plan and oversee all aspects of its implementation. The Marketing Manager supervises a team of employees (some based off-site), volunteers, and consultants in order to achieve desired objectives.

Primary Responsibilities:

  • Lead and develop a marketing team that creates strategies and executes new concepts, campaigns, and partnerships to increase the profile of Hridaya Yoga and, therefore, help spread the Hridaya teachings
  • Oversee the development, maintenance, and effectiveness of the Hridaya Yoga websites, including:
    • Ensuring maximum search engine optimization (SEO)
    • Improving design to support overall user experience and ease of use
    • Devising strategies to increase traffic, including paid search, SEO, and PPC
  • Lead all areas of content generation and production across all media platforms, including:
    • Taking overall responsibility for brand management and enhancing the Hridaya Yoga profile
    • Preparing online and print marketing campaigns
    • Developing and managing digital marketing campaigns
    • Overseeing the production of the monthly Hridaya Yoga newsletter
    • Managing social media presence (Facebook, Twitter, Instagram, etc.)
    • Generating accounts on appropriate retreat booking websites and ensuring positive collaborations with these agencies
    • Facilitating the publishing of regular blogs and articles on the Hridaya Yoga website
    • Designing and distributing print ads, event posters, brochures, calling cards, and publications
    • Creating promotional and educational videos that support and share the Hridaya teachings
    • Monitoring TripAdvisor ratings and responding to reviews as appropriate
  • Ensure all messaging in advertising materials and on the Hridaya websites is consistent and accurate
  • Collect feedback and analyze insights from students, local community members, and via online testimonials in order to improve student experience and the effectiveness of Hridaya’s marketing communications, program offerings, and outreach activities
  • Gather input and manage expectations from other key staff members to develop marketing strategies that align with the fundamental values of Hridaya Yoga
  • Conduct research to determine potential new markets and perform outreach internationally and in Mexico
  • Deepen relationships with media contacts to encourage the publication of articles about Hridaya Yoga in Mexico and internationally
  • Work with the Community Manager to develop relationships with hotels and other businesses in the Mazunte/San Agustinillo area, as well as in other key centers in Mexico
  • Manage the departmental budget and perform a close analysis of return on investment
  • Collaborate with other departments to further marketing goals and enhance the overall functioning of the community
  • Maintain effective internal communications to ensure that the entire Hridaya staff is informed about marketing objectives and campaigns
  • Create and implement a plan to publicize and support the activities of Hridaya teachers teaching internationally

Desired Qualifications:

  • Meditation and yoga practitioner (required), Hridaya Yoga experience (highly desirable)
  • Ability to make a minimum 1-year commitment to the position
  • Previous experience in all aspects of devising and managing a solid marketing strategy, ideally in a multilingual, multicultural environment, and the ability to measure return on investment
  • Excellent verbal and written communication skills in English (required), proficiency in Spanish (highly desirable)
  • Strong organizational skills and the ability to work methodically and think strategically
  • Background in managing PPC, SEO, and affiliate programs
  • Solid understanding of current online marketing concepts, strategies, and best practices
  • Experience overseeing a remote team based in different countries
  • Skill in developing and implementing fun, engaging social media campaigns
  • The ability to lead, follow, take initiative, and take direction and the discernment to know when each is appropriate
  • Fluency in analytical programs (Google Analytics, etc.)
  • Proven ability to manage, delegate tasks, and inspire staff
  • Creativity, persuasiveness, enthusiasm, desire to innovate
  • The ability to manage the expectations and ideas of various interested parties at all levels of the organization
  • Humility, maturity, discernment
  • A spirit of service, the ability to step up and perform whatever task is necessary for the good of the whole
  • The ability to meet deadlines and remain calm under pressure
  • Strong analytical and project management skills
  • The ability to differentiate between the role of supporting the work of Hridaya Yoga and personal objectives
  • Aspiration, the commitment to spiritual transformation
  • The desire to be a part of a fast-growing spiritual community

Work Hours and Benefits:

The Marketing Manager can expect to work full-time (5 days per week, approximately 8 hours per day) and will be open to working additional hours to support special events or when the need arises.

Our benefit package includes:

  • Stipend of $6,000 MXN per month
  • Two communal meals per working day
  • The accrual of 2 vacation days per month
  • Paid time off to participate in one 10-Day Hridaya Silent Meditation Retreat after 2 months of service
  • Paid time off to participate in one complimentary 3-day workshop for each 6 months of service
  • Free enrollment in the Hridaya Yoga Modules (attendance must be flexible and coordinated around the administrative workload)
  • After a minimum of 4 months of service, the Marketing Manager is eligible for a free 3-day stay in the Hridaya Yoga Dark Room (the time off will count against accrued vacation days)
  • In addition, serving a noble purpose and living in the presence of those who share the same spiritual values and have similar aspirations for Truth and Awareness is an ineffable, unforgettable gift

Apply Now!

To apply, please send your résumé or CV and a letter of intent describing how your skills align with the position to David at karmayogamanager@hridaya-yoga.com.